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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes Margaret Mark, Carol S. Pearson
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It is the author's observation, or insight, that all literature, from the most heroic and manifestly mythical to the most realistic, contains heroes that conform to fundamental archetypes or stereotypes of mythical types. A brand’s meaning—how it resonates in the public heart and mind—is a company’s most valuable competitive advantage. Pearson in their 2001 bookThe Hero and The Outlaw: Building Extraordinary Brands Through the Power of Archetypes. This approach was popularized by Margaret Mark and Carol S. Your Price: $16.44- The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes. The Hero and the Outlaw:Building Extraordinary Brands Through the Power of Archetypes. The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes by Margaret Mark, Carol S. In my opinion, the book, The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes by Margaret Mark and Carol S. One was a reading of The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes. The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes by Margret Mark and Carol Pearson. This approach was popularized by Margaret Mark and Carol Pearson in their seminal book The Hero and The Outlaw: Building Extraordinary Brands Through the Power of Archetypes. ISBN13: 9780071364157Condition: NEWNotes: Brand New from Publisher. This time I explore the creative use of archetypes in branding. Product DescriptionA brand's meaning--how it resonates in the public. Pegasus is one of the authors' examples of a strong brand archetype, and is even featured on the cover. The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes List Price: $29.95 ISBN13: 9780071364157 Condition: New Notes: BRAND NEW FROM PUBLISHER!